A brand is bigger than a logo, a campaign or even the words we say. It鈥檚 the embodiment of our culture, our people, and our value in the world鈥攊nformed by our history, inspired by our future, and grounded in our enduring mission, vision, and values.
We are continuing our progress on the web migration/overhaul. Since our July communication, we launched five websites for the College of Arts, Humanities & Social Sciences (CAHSS), which represented 50 pages.
Experimentation is a major part of the creative process鈥攅specially post-COVID, where our traditional tactics and previously relied-upon methods are challenged by the new culture and pace of life.
Late last fall, I developed a four-part series to talk about MarComm's realigned strategy听and our renewed focus on what I call the University鈥檚 value drivers鈥攁cademics and research, advancement, athletics, and admission.
Preparation has been the operative word for us as the team gears up for everything that this summer through the end of this calendar year will bring us, namely campaign asset launches and community dialogues regarding our visual identity.
We are continuing to make progress on the web migration project. Since the last update, we retired one site (Humanitarian Assistance) and launched five others, adding nearly 40 pages to DU鈥檚 web ecosystem.
RadioEd completed its first season听at the end of last year. Over the last several months, the team has been experimenting with adding more evergreen topics into its mix.
Over the past year, as we worked remotely and navigated the 鈥渘ew normal鈥 of our connections with one another, I felt a sense of loss and isolation for what was. The possibilities of a brainstorming session, the informal connections in the hallway, and the many meetings that served as a point of constant connection.
