When DU partnered with external agency Carnegie Dartlet last year to gain insights into our reputational standing and audience motivations and aid us in developing a revitalized reputation strategy for DU, we gained invaluable information and feedback from all of our audiences, with our undergraduate students at the top of the list.
Just as your personality makes you uniquely you, DU鈥檚 brand voice听humanizes our brand and enables us to communicate capably听through all of our written and visual content.听Whether to evoke emotion, promote engagement, or nurture the relationships that matter most, a distinctive brand voice is the way.
Ask marketers to define 鈥渂rand,鈥 and you鈥檒l find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions听from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.
The momentum continues to build on the website migration. Since our February communication, we have launched two more websites, comprised of more than 40 pages.
As Black History Month nears an end, I wanted to highlight some exciting work that has begun within MarComm听related to diversity, equity, and inclusion.
Website migration momentum has picked up since onboarding our new web creative agency, Fastspot. Since our last update in January, we have launched five听websites, representing nearly 100 new pages in Drupal.
In keeping with the Black History Month theme of my posts this month, I had an opportunity to talk with one of DU鈥檚 newest employees, Andriette Jordan-Fields, PhD, the first Black Community Experience Coordinator.
In my last post,听I talked about the origins of Black History Month as well as the opportunities we have to learn about the ongoing struggles of Black people,听celebrate their achievements, and support the fight for justice.听
